Nobody quits without warning.
Cancellations are the last step, not the first. FitMove scores every member on real signals — visit rhythm broken, sessions getting shorter, a class habit dropped — and hands your team a short list of people worth a message today.
A score built on training, not guesswork
Visit frequency against that member's own baseline, session length, dropped class habits, silence after an injury. The score reacts to the change in their pattern, not to an average member who doesn't exist.
- Personal baseline per member
- Updated nightly, no manual work
- New members judged on onboarding, not tenure
Always shows its reasoning
Every score comes with the reasons behind it — "trained 3× a week for 8 months, nothing for 17 days" — so your team can decide whether it's a holiday or a member on the way out.
- Plain-language reasons on every score
- History shows when the score moved
- Staff can dismiss a false alarm
A list short enough to act on
Not a dashboard — a queue. Five to ten members a day, each with a suggested action: a message, a class invitation, a free intro with a trainer. Handled ones drop off the list.
- Daily queue in the morning brief
- Suggested action per member
- Assign to a staff member and track it
Hand-off to campaigns
The ones you can't call personally go to an automated lifecycle campaign instead — win-back for the quiet ones, encouragement for the new ones who haven't found their rhythm yet.
- Risk tiers feed campaign audiences
- Stops automatically when they come back
- Opt-out respected everywhere
How it works
Score
Every member gets a nightly risk score from their own training pattern.
Prioritise
The team gets a short daily list with reasons and a suggested action.
Win back
Reach out personally, or let a lifecycle campaign do it at scale.
Common questions
Keep exploring
Related capabilities
Lifecycle campaigns
Onboarding, win-back and milestone messages triggered by real training behaviour.
Learn moreClasses & bookings
Schedule, bookings, waitlists and fill-rate insight — with empty spots promoted for you.
Learn moreMorning brief email
When the night analysis finds news, it lands in your inbox — and you can hand it to a coach with one tap.
Learn more